Online Reputation Management ensures negative brand mentions on Google for Businesses and Professionals, do not negatively influence
public perception, reputation and ultimately sales.
Our track record
ORA’s Online Reputation Management service results speaks for itself. Our team has confidentially represented many of Australia’s well known brands and professionals across diverse industries.
What is Online Reputation Management
Online Reputation Management Services helps monitor, manage and promote the positive image, perception and mentions of your business and brand against any negative mentions you may have experienced as part of the normal course of running your business.
Most businesses endeavour to provide an optimal client experience through quality products and prompt, professional customer service. Statistically however, very few will ever achieve a 100% customer satisfaction rating. There will always be instances where at the extreme end, disgruntled clients take the initiative and willingly share and post their poor experience with your brand – online.
Some disgruntled clients simply leave a negative review on your business listing page on Google, while others will go out of their way to post a highly detailed account of their experiences with your brand, that when discovered and read by your new prospective buyers would dissuade them from doing business with you all together.
ORM Services therefore becomes an essential part of managing your business, its reputation, and its ability to ensure new prospective buyers are likely to read about your brand online – in a positive manner.
How Online Reputation Management affects brands
Negative Mentions Impacts Sales
Buyers have becoming more IT savvy. They are embracing the digital environment in their favour by applying better research and due diligence on price, quality and customer service. Businesses therefore have been compelled to quickly adapt but equally become more accountable to consumers by providing higher quality products, better customer service both on line and off line and and greater transparency.
Online Reputation Management neglect of Negative Brand Mentions and reviews, directly impacts on the bottom line of businesses. Any business that fails to promote positive mentions of its brand and its products online, quite simply empowers consumers to make a buying decision in favour of a competitors product or services.
Most alarmingly, the loss of sales opportunities is hard to track, as many prospective buyers would not have ever invested a considerable time on your website, visited your business premise nor left any constructive feedback. Rather their entire initial buying decision was completely influenced through their initial online research.
The industry has evolved
Informed Astute Savvy
Today’s clients have fast matured. They are intelligent and well informed, astute and savvy. Your prospective buyers conduct the basic due diligence about your brand by Googling your business name to quickly scan and identify any negative mentions of your company to aid their decision as to whether to buy from your business or head over to your competitors.
Brand Reputation Management Online has therefore become an ongoing important element to monitor and address to protect and accelerate your your company’s public perception and ultimately sales against your industry competitors.
If you brand has experienced a negative mention online and feel it can be negatively impacting your reputation and future sales, get in touch now for a confidential obligation free assessment and quote. Simply register your details via our enquiry form or call now on 1300 881 911.
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